Pinterest’s tools publish ranges for each data point we use the mid-point of these published ranges for our calculations. Notes: the figures shown above are based on Pinterest’s potential advertising reach, and may not correlate with the platform’s total number of daily or monthly active users. Pinterest’s advertising reach in Oceania: 5.3 million users Pinterest’s advertising reach in Western Asia: 231 thousand users Pinterest’s advertising reach in Eastern Europe: 11.0 million users
Pinterest’s advertising reach in Southern Europe: 19.6 million users Pinterest’s advertising reach in Northern Europe: 14.3 million users Pinterest’s advertising reach in Western Europe: 35.4 million users Pinterest’s advertising reach in Southern America: 47.0 million users Pinterest’s advertising reach in the Caribbean: 610 thousand users Pinterest’s advertising reach in Central America: 20.6 million users Pinterest’s advertising reach in Northern America: 97.7 million users Click here to learn which countries belong to each region. Note: our regions follow the United Nations Geoscheme. The figures below are based on Pinterest’s advertising audience data for July 2022. How many users does Pinterest have in each world region in 2022? Rounding in the source data may mean that individual figures do not correlate with totals. Pinterest’s self-service advertising tools only publish data for a limited selection of countries, and it’s possible that some countries not included in the list above have more active users than the countries shown here. Pinterest’s self-service advertising tools publish ranges for each data point we use the mid-point of these published ranges for our calculations. Note: the figures shown above are based on Pinterest’s potential advertising reach, and may not correlate with the platform’s total number of monthly active users. Chile has at least 3.5 million active Pinterest users.Australia has at least 4.3 million active Pinterest users.The Netherlands has at least 4.5 million active Pinterest users.Poland has at least 4.9 million active Pinterest users.Colombia has at least 5.3 million active Pinterest users.Argentina has at least 6.1 million active Pinterest users.Spain has at least 6.9 million active Pinterest users.Italy has at least 8.7 million active Pinterest users.The United Kingdom has at least 9.1 million active Pinterest users.Canada has at least 9.1 million active Pinterest users.France has at least 10.4 million active Pinterest users.Germany has at least 15.1 million active Pinterest users.Mexico has at least 20.6 million active Pinterest users.Brazil has at least 32.1 million active Pinterest users.The United States of America has at least 88.6 million active Pinterest users.Which countries have the most Pinterest users in 2022?īased on the advertising audience reach numbers published in Pinterest’s self-service tools in July 2022, (d) the latest data show that: However, our analysis suggests that the main cause of this discrepancy is the fact that Pinterest’s self-service advertising tools only publish data for a limited selection of countries. *Notes: There are various reasons why Pinterest’s advertising audience figures may differ from its total monthly active users figures, including individual user behaviours and the effects of US sanctions. Meanwhile, the company’s self-service advertising tools indicate that marketers could reach 251.8 million users * on Pinterest in early July 2022. However, if we remove the people in this age group who live in China – where Pinterest is still blocked – the platform’s eligible adoption rate increases to 8.6%. These figures suggest that 7.0% of all people aged 13 and above around the world use Pinterest today. Pinterest is one of the world’s top social platforms, but just how many people use Pinterest today?ĭata published in the company’s most recent investor earnings report shows that Pinterest had a total of 433 million monthly active users around the world in July 2022. How many Pinterest users are there in 2022?
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